Project Execution & Challenges

Challenges

• Architectural Sensitivity: The showroom’s facade featured intricate cladding and design lines. The sign board had to be mounted without disturbing the original structure or visible wiring. This required custom-designed brackets and hidden mounting mechanisms.
• Lighting Precision: Tanishq’s brand color palette demanded a very specific shade of illumination. Achieving that soft golden hue required multiple rounds of LED temperature testing and diffuser adjustments.
• Urban Installation Constraints: The store was located in a high-footfall retail area, which limited installation hours. The team coordinated night-time operations to ensure smooth completion without disrupting store activity or customer experience.
• Surface Variation: The uneven wall texture posed alignment challenges. The team used a combination of laser marking and modular frame sections to maintain flawless symmetry.

Solutions & Approach

• Custom Fabrication: Each letter of the Tanishq logo was individually fabricated with precision CNC cutting and handcrafted polishing to maintain brand authenticity.
• Hidden Wiring System: Brand Signages implemented an internal conduit system to keep all wiring concealed, resulting in a clean, seamless finish.
• Temperature-Controlled LEDs: Warm-white, low-glare LEDs were used to replicate the subtle luxury of the brand’s tone.
• Modular Installation: The signage was pre-assembled in sections at Brand Signages’ facility, reducing on-site time and ensuring installation accuracy.

Outcome

• The final installation brought the showroom’s exterior to life — an understated yet powerful visual statement. The illuminated Tanishq logo glows elegantly against the store faade, visible from afar but soft on the eyes up close.
• The sign board amplified the store’s visibility, especially during evening hours.
• The warm illumination added a luxurious ambience consistent with Tanishq’s in-store experience.
• The signage’s durable build ensures it will retain its charm despite exposure to weather and time.

Client Impression

The Tanishq management team appreciated the project’s finesse, timely completion, and meticulous attention to aesthetic details. The seamless integration of branding with architecture received strong positive feedback from both brand representatives and customers.