Signages play an essential role in attracting customers and promoting brand observability in various industries. While signage styles vary in different industry settings, it is most important to know the types and understand what suits your business. The right signage design can improve brand loyalty, drive sales, and outperform your competitors.
Investing in new business signage can be a good decision, but you must choose the one that is most suitable for your type. Expert signage makers select the right size, type, color, and typography that can represent your business to the audience effectively.
You need a sign that reflects your brand in the best way possible. As a responsible signage maker in the industry, we have prepared a handy guide that includes all the different signage designs and styles. You can read, analyze, and know how to use signage for your business.
Also Read: Latest Trends in Signage Design
What is Signage?
Signage refers to visual boards used to communicate information, guide people, promote business, and enhance brand recognition.
- It includes a wide range of formats such as banners, billboards, digital screens, nameplates, and safety signs.
- Signages serve various purposes, including wayfinding, advertising, and regulatory compliance.
- Whether in retail stores, corporate offices, hospitals, or public spaces, signage plays a crucial role in delivering clear and effective messages to the target audience.
With advancements in technology, signage has evolved from traditional static boards to dynamic digital displays that offer real-time updates and interactive features. Businesses use signage not only to attract customers but also to create a strong brand presence.
Different Types of Signages
Signages can be categorized into different types based on material, use case, and industry. But signages have 5 primary categories:
Outdoor Signage
Outdoor signage is the most common signage that represents your brand’s logo and identity. It helps you create the very first impression for people before they visit your location. So, outdoor signage must be attention-grabbing to attract customers from a distance. The most common types of outdoor signage are:
- Wall Signs
- Pylon Signs
- Monument Signs
- Billboard Advertising
But keep in mind that outdoor signage should be large enough and attractive to be visible from a distance. The design should match your branding and deliver a clear and meaningful message to the customers.
Digital Signage
Digital signage applies LED or LCD screens to showcase dynamic content such as videos and images. Spending on the signage type has different use cases and functions. Digital signage is a modern branding tool used in various industries like healthcare, retail, corporate, finance, education, etc. Digital signage can be classified as:
- Digital Display Screens
- Interactive Touchscreens
- Video Walls
- Digital Menu Boards
- Outdoor Digital Signage
Digital signage is titled as the #1 signage choice for retail businesses for product promotions. It is important to place it at a strategic location to maximize visibility and customer engagement.
Informational Signs
Informational signages are widely used in offices, hospitals, airports, and schools to share essential details and information with the audience. This is mostly used for informing people rather than promotion. Informational signage can be:
- Wayfinder signage
- Restroom signage
- Name boards
- Fire safety signs
Informational signages are also used in retail spaces to guide people about any information. These signs can be static or digital and often include symbols for quick comprehension.
Promotional Signage
Promotional signages are also known as point-of-sale (POS) signage. It includes call-to-action messages like “Buy Now”, “50% Off”, and “Grab Your Deal” to influence customers to make a purchase. Promotional signs are very relevant to retail space and are used for showcasing seasonal offers to customers.
- Window Posters
- In-Store Banners
- Seasonal Promotions
- New Arrival Displays
Promotional signs are designed to grab instant attention for the products you wish to sell in a short run. You can use promotional signage for your retail space to make your seasonal promotions.
Indoor Signs
Indoor signs are used to guide, inform, or engage visitors, customers, or employees. Whether a retail space, hospital, corporate office, or hotel, indoor signage ensures smooth navigation, improves user experience, and communication.
- Reception and Lobby Signs
- Wall and Floor Graphics
- Neon signs
- Digital Displays
Indoor signs are a special combination of function with aesthetics. It not only helps people find their way but also strengthens brand presence and improves the overall customer experience.
Conclusion
Signages are a crucial part of any business to grab attention and drive more sales. They assist in attracting customers, provide significant information, and raise brand awareness. Whether you require a bold outdoor sign to make your business distinct or evident directional signs for simple wayfinding, selecting the appropriate signage can make a big impact.
